{"title":"KUON","description":"\u003ch4 data-name=\"header\" data-action=\"header\" class=\"headline cc-m-header-inline-rte\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0910\/5748\/8183\/files\/kuoncategory_60f1fbc0-8bab-40a9-aea5-f0e093b4d4d5.jpg?v=1767765068\" alt=\"\"\u003e\u003c\/h4\u003e\n\u003ch4\u003eKUON\u003cbr\u003e\n\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e[Designer] Shinichiro Ishibashi\u003c\/strong\u003e\u003cbr\u003eAfter graduating from Bunka Fashion College, he apprenticed at a tailor in Marunouchi, Tokyo. He then worked as a pattern maker for a Paris Collection brand, and in 2016, he launched his collection as \"KUON.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Concept]\u003c\/strong\u003e\u003cbr\u003eThe brand name comes from the Japanese word \"kuon\" (distant past or future, eternity).\u003cbr\u003eWith the motto \"New things get old, but beautiful things remain beautiful forever,\" the brand's essence is to incorporate the history and culture of vintage clothing and fabrics from around the world, yet not be confined by them, pursuing a simple, undeniable coolness that remains unchanged even as times change.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYoinoya Store Owner Matsugami talks about the appeal of KUON\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis brand masterfully incorporates wonderful traditional fabrics, such as \"sashiko\" and \"boro,\" which have been cherished throughout Japanese history, into contemporary designs.\u003c\/p\u003e\n\u003cp\u003eWhat makes KUON's clothing so excellent is that despite using so many Japanese materials, it doesn't settle for a flat, ethnic \"Japanese clothing\" aesthetic, but rather elevates it into refined, modern \"Western clothing.\" Thanks to designer Ishibashi's outstanding skills, cultivated at the forefront of tailoring and Paris Collection, flat patterns are nowhere to be seen, replaced by three-dimensional pattern work that beautifully conforms to the body.\u003c\/p\u003e\n\u003cp\u003eWhile evoking the warmth and culture of traditional Japanese craftsmanship, once you put it on, it is undeniably urban and stylish. Please experience this unique creation, a perfect fusion of historical depth and modern fashionability.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cdiv id=\"brand_description\" class=\"isOpen\"\u003e\n\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mTC-0WLn8gc?si=JvQjLUxlCd5otI8Z\" height=\"100%\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/5748\/8183\/collections\/kuon_12e649bd-69a2-40f7-82a8-2c8390183dd5.jpg?v=1782448092","url":"https:\/\/inoyashiro.com\/en\/collections\/tenhalf.oembed","provider":"衣ノ舎","version":"1.0","type":"link"}