Brand Introduction [SHEIK YERBOUTI]
SHEIK YERBOUTI
This time, we will introduce some of our store's most niche brands that have passionate fans.
The brand name comes from the masterpiece album "SHEIK YERBOUTI" by the once renowned guitarist FRANK ZAPPA .
When you search, all you get is the face of the "mysterious old man" (Frank Zappa himself) on the album cover, and his unique and elusive impression perfectly matches the brand image of not disclosing the designer .
The search results will be a little surreal, so try searching for "SHEIK YERBOUTI Frank Zappa" (lol).
The brand is
• Designer with a tailor background
• Pattern maker from COMME des GARÇONS
• Pattern maker from ISSEI MIYAKE
The design team consists of three people.
The concept is
Through manufacturing backed by traditional menswear techniques, New normal ( To propose clothing that is a new normal.
The theme is "WHAT IS ESSENCE?"
With a focus on tailoring, the brand reconstructs traditional work and military elements with a modern sensibility, pursuing "harmony between appearance and inner self."
The exterior is clean and sophisticated, but the inside hides complex construction and tailoring.
His signature piece, the "Reversible Track Jacket," beautifully expresses the contrast between a sports jacket on the front and a beautifully tailored construction on the back .
What all items have in common is that although the methods are different,
A philosophical idea of "balance between appearance and inner self."
This philosophy is the very identity of SHEIK YERBOUTI.
The clothes are born from a high level of harmony between thorough material selection and meticulous pattern making.
Unlike fashion that is consumed within 1-2 years, this style develops more character the longer it is worn, over 5 or 10 years.
The level of perfection is so high that it cannot be described simply as "nice clothes."
That's the appeal of SHEIK YERBOUTI.
In addition, many of the products have tags attached, similar to suit tags, which say
“APPRECIATE IT”
The words are engraved on it.
This is a message of gratitude not only to the purchaser, but to everyone who supports the brand, the environment, and the process.
In the world of tailoring, it is usually assumed that the tag will be removed, but we would like you to wear the SHEIK YERBOUTI tag as is .
This is because it allows you to wear the brand's philosophy.
These are clothes that make wearing them an "essential fashion experience."
Come experience that special feeling through SHEIK YERBOUTI.
Inoyashiro
Matsue