For First-Time Visitors

CONCEPT

- Dress enriches everyday life -
Unique, yet naturally blending into daily life.
At Inoyashiro, we select "clothing that you actually wear."
Not just to stand out,
Nor just to play it safe.
Material, silhouette, ambiance.
Every detail breathes with depth,
And you find yourself reaching for it.
We don't just sell clothes;
Instead of "this is good enough," we aim for "this is the one."
We want to deliver that feeling.

Store

On the first floor of a new building in Kita-Umeda, Osaka.
It's a small space, 7.5 tsubo in size.
The design was handled by
Mr. Nagasaka of Hitotomori Architectural Design Office, based in Nara.
The store, with its quiet ambient music,
is a place where you can take a step away from the hustle and bustle and slowly engage with clothing.
Density over quantity.
Feel the differences in each garment,
and take your time to choose while actually trying them on.

Design: Hitotomori Architectural Design Office
Construction: Comuto
Photography: Hiroki Kawata

PROFILE

Yuuma Matsuue
Born in Osaka. 36 years old.
Gained experience in sales and buying from age 18.
After working at a general store, an apparel brand, and managing a select shop, he opened "Inoyashiro" in February 2025.
Based on the principle of "being unique yet wearable in daily life,"
he carefully selects items, valuing material feel, ambiance, and the discoveries made when wearing them.
In-store, he strives to help each customer, regardless of body type or age,
find clothing that suits them.
15 years of sales experience. Jeans Sommelier.