KUON
KUON
[Designer] Shinichiro Ishibashi
After graduating from Bunka Fashion College, he apprenticed at a tailor in Marunouchi, Tokyo. He then worked as a pattern maker for a Paris Collection brand, and in 2016, he launched his collection as "KUON."
[Concept]
The brand name comes from the Japanese word "kuon" (distant past or future, eternity).
With the motto "New things get old, but beautiful things remain beautiful forever," the brand's essence is to incorporate the history and culture of vintage clothing and fabrics from around the world, yet not be confined by them, pursuing a simple, undeniable coolness that remains unchanged even as times change.
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Yoinoya Store Owner Matsugami talks about the appeal of KUON
This brand masterfully incorporates wonderful traditional fabrics, such as "sashiko" and "boro," which have been cherished throughout Japanese history, into contemporary designs.
What makes KUON's clothing so excellent is that despite using so many Japanese materials, it doesn't settle for a flat, ethnic "Japanese clothing" aesthetic, but rather elevates it into refined, modern "Western clothing." Thanks to designer Ishibashi's outstanding skills, cultivated at the forefront of tailoring and Paris Collection, flat patterns are nowhere to be seen, replaced by three-dimensional pattern work that beautifully conforms to the body.
While evoking the warmth and culture of traditional Japanese craftsmanship, once you put it on, it is undeniably urban and stylish. Please experience this unique creation, a perfect fusion of historical depth and modern fashionability.
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Showing 5 products
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AVAILABILITY: In stock (1 item)
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VENDOR: 衣ノ舎
Boxy silhouette sleeveless top with charcoal dye that stands out Features Uneven texture and deep expression unique to charcoal dyeing through product dyeing Boxy silhouette with relaxed shoulders and body width Balanced with a thin neck rib and slightly shorter...
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AVAILABILITY: In stock (3 items)
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VENDOR: 衣ノ舎
Denim Shirt with Kimono Collar Features Denim shirt with kimono collar Finished with a Western-style pattern that is easy to incorporate into everyday wear Deep design combining hand sashiko stitching, paint, and bleach processing Product Description A special, custom-made piece...
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AVAILABILITY: In stock (1 item)
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VENDOR: 衣ノ舎
Denim with Exquisite Pattern Design and Sashiko Stitching Features Handmade Sashiko Denim Design meticulously crafted with attention to every detail and silhouette balance Product Description These vintage-like 5-pocket jeans feature impressive fabric patches combining stitch stopping and sashiko stopping. They...
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AVAILABILITY: In stock (4 items)
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VENDOR: 衣ノ舎
Modern Hakama-Inspired Pants Crafted from Traditional Japanese Sashiko Fabric Features Made from indigo-dyed sashiko fabric produced at a 150-year-old Japanese textile mill Constructed with a three-dimensional tailoring approach inspired by traditional hakama pants Adjustable waist allows for both “in-tuck” and...
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AVAILABILITY: Out of Stock
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VENDOR: 衣ノ舎
Cut and Sewn with Docking Sashiko Design Features Patchwork design made from fabric scraps, inspired by the texture of worn-out garments Made with durable fabric and tumble-dried to prevent shrinkage Binder neck specification for long-lasting wear. Product Description A uniquely...






![Special order [KUON] "Aizome Sashiko Hakama Pants"](http://inoyashiro.com/cdn/shop/files/1R0A7472-2_600x.progressive.jpg?v=1748239025)
![[KUON] "Sashiko Docking Tee"](http://inoyashiro.com/cdn/shop/files/1R0A4135_600x.progressive.jpg?v=1771591192)